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THE ART OF CONVINCING


How to Master Public Speaking to Influence in Sports

In the world of sports, leaders—be they coaches or executives—depend heavily on their ability to convince and influence others when presenting their ideas, initiatives, or decisions. Public speaking is a fundamental tool in this process. However, the real challenge isn’t just about speaking; it’s about persuading and moving people to action. But how can we develop these skills and become inspiring speakers? Here, we explore the keys to achieving that goal.

The Importance of Developing the Skill of Influence

To truly convince and influence in a sports environment, learning to speak well in public is essential. It’s not enough to have a clear idea or a brilliant plan; the ability to communicate those concepts with clarity, passion, and credibility is what makes the difference between your ideas being supported or overlooked.

According to a study published in *The Leadership Quarterly*, leaders who master the art of persuasion are more likely to generate significant changes in their organizations.

In sports, coaches need to motivate their teams, executives must earn the trust of investors, and athletes need to inspire both their teammates and fans. But how do we transform stage fright into confidence? How do we make our words resonate deeply with our audience?

Prestigious sports psychologist Jaume Martí Mora, who has decades of experience helping sports leaders, explains: “To truly influence your audience, you must not only speak from logic but also connect with their emotions. And that’s something that can be learned and perfected with the right training.”

The Process of Becoming a Great Speaker

Anyone can become a great speaker by following the right steps. Here’s the process that has guided many sports professionals to master this essential skill:

1. Know Your Audience: Before speaking, research who you’ll be addressing. Are they athletes, executives, or coaches? Knowing who they are and what concerns them will allow you to tailor your message to resonate with them. This reinforces the idea that personalizing your speech is key to capturing the attention of those who are listening.

2. Develop a Clear and Concise Message: In an environment where time is precious, long and complex speeches lose effectiveness. Learn to summarize your ideas into clear, direct, and, most importantly, relevant messages. “A good speech should focus on one central idea and convey it in a simple yet powerful way,” Martí Mora emphasizes.

3. Practice Tone and Body Language: It’s not just about what you say, but how you say it. Research by Albert Mehrabian shows that 93% of communication is non-verbal, meaning your body language and tone of voice play a crucial role in how your audience perceives your message.

4. Emotional Management: Great speakers are those who can manage their emotions under pressure and use that energy to captivate their audience. Martí Mora highlights that “learning to control anxiety before speaking in public is key to projecting security and confidence.”

A Practical Exercise for Improvement

If you want to start improving today, try this practical exercise: The Mirror Exercise. Before each speech, practice in front of a mirror. Observe your posture, gestures, and listen to the tone of your voice. Try to visualize your audience and how they will react to your words. This simple exercise will help you build confidence and improve your non-verbal communication—both crucial to effectively influencing others.

Jaume Martí Mora: The Best in His Field

Jaume Martí Mora is not only an expert in sports psychology but also a master in the art of persuasion. With a prestigious career helping sports leaders perfect their communication skills, Martí has demonstrated that speaking well in public is not an innate talent but a skill that can be learned. His methods, grounded in scientific studies and his extensive experience, guarantee tangible results for those who follow his teachings.

Martí Mora has worked with coaches and executives from major sports federations, and his approach combines behavioral science with practical techniques for influencing people in critical situations.

Questions for Reflection

Very likely, you already know what it means to speak in public, but do you persuade? Do you influence?

- Are you truly motivating people with your words?

- Are you using the right techniques to ensure your ideas are supported by your team?

- Do you know how to transform a simple presentation into a memorable experience for your audience?

Only you know the answers. However, if you believe there’s room for improvement, the solution is within reach. Jaume Martí Mora’s course at Vibliotec will guide you through this process, providing you with the necessary tools to become a persuasive and effective leader in the sports world.

Scientific Backing

Studies support the importance of developing communication skills to influence in sports. Research published in the *Journal of Applied Sport Psychology* highlights that coaches who master persuasion achieve better results both in sports performance and organizational cohesion. Other studies, such as those conducted by the *American Psychological Association*, confirm that effective communication can enhance team cohesion and foster positive leadership.

Our Recommendation

Do you want your ideas to be supported and brought to life? Do you want to prepare yourself to achieve that? Start our ‘Public Speaking Techniques’ course and learn from Jaume Martí Mora, one of the most respected and recognized sports psychologists in the field.

Discover all the keys to public speaking and how to become your best version in front of your audience. Buy the course now and take your abilities to the next level!

Access the course information for ‘Public Speaking Techniques’: https://vibliotec.org/cursos/tecnicas-hablar-publico